Askpert and BRI demonstrated their unwavering commitment to supporting local businesses and entrepreneurs through a groundbreaking collaboration seen in this week’s latest event - Growpreneur by BRI: Industry Insight session on Monday, July 25th, 2023.

This virtual discussion aimed to foster innovation, knowledge exchange, and open up new business opportunities for 10 Growpreneur Culinary Business finalists.

Anastasia Damayanti, Askpert.id’s expert speaker with extensive experience in various big F&B companies in Indonesia, led the session and delved into 'The Power of Brand Positioning, Branding, and Marketing Mix for Growth.' 

With Anastasia's guidance, the Growpreneur by BRI finalists were able to evaluate their marketing and branding strategies, unveiling four key traits shared by successful brands: 

1. Creating Intimacy with consumers
2. Showcasing quality product performance
3. Fulfilling business goals, and
4. Maintaining a sustainable product cycle

Anastasia stressed the importance of understanding target customers' profiles, staying up-to-date with global food trends, and creating immersive experiences for customers to boost satisfaction and drive sales.

Her focus on harnessing industry insights through market research and consumer surveys also resonated strongly with Indonesia's culinary entrepreneurs, empowering them to craft compelling narratives that will appeal to their customers.

The session concluded with a Q&A session, where the Growpreneur by BRI finalists were given the chance to share their challenges and concerns in expanding their culinary businesses and defining their market segments. Anastasia also encouraged them that trials and errors are part of the journey, emphasizing that being consistent with their branding and business goals will definitely attract their target markets.

Did you know that 50% of business decisions are influenced by consumer insights, especially for packaged goods? 

To kick-start your success, Askpert.id offers a fully supported Consumer Insights service, making the research process seamless. From focus group discussions to product testing, we have you covered! Leverage Askpert.id now to gain in-depth insights and customer-centric solutions for your business.