Online Side Hustle: A Game-Changing Venture for Indonesian Office Workers

Online Side Hustle: A Game-Changing Venture for Indonesian Office Workers

Side hustles are on the rise among Indonesian office workers. A 2022 survey by the Research and Development Agency of the Ministry of Transportation revealed that 18% of online drivers hold permanent jobs, including 32-40% employed in the public or private sector

The survey underscores Indonesian full-time workers' significant interest in side hustles, driven by diverse motivations, such as increasing income, pursuing hobbies, or developing skills. 

However, what exactly does the term "side hustle" mean? Is it the same as having a side job? More importantly, how can one capitalize on digital opportunities for a successful side hustle while still fully employed?

What is the Meaning of Side Hustle?

A side hustle is a supplementary income stream that individuals pursue outside of their regular 9-to-5 jobs. 

Podcaster and marketing professional Nicaila Matthews explained in her TED video that the term "side hustle" originated from an African-American newspaper, initially associated with scam jobs. However, by the 1950s, the term had also expanded to include legitimate work.

Furthermore, Nicaila emphasized that not every side hustle arises from dissatisfaction with one's job; many people pursue side hustles out of interest in various activities like art, volunteering, teaching, or cooking.

For example, Sribu, a marketplace for freelance workers, said that 70% of their platform's registrants come from workers with permanent jobs, aged 28 to 35, and with various skills such as web programming, copywriting, video, photography, digital marketing, translation, and data entry.

Deloitte Consulting also cites side hustle’s potential to enhance skills beyond one's primary job and facilitate connections outside the professional network.

In summary, the current purpose of "side hustle" encompasses more than just financial gain. It's about empowerment, skill development, and the pursuit of personal and professional fulfillment.

What are the Best Online Side Hustles in Indonesia?

1) Freelance Advisor

For seasoned professionals with a wealth of experience in their respective industries, becoming a freelance advisor is an excellent way to monetize your knowledge.

By offering your expertise on a freelance basis, you not only provide valuable assistance to those in need but also open up a new avenue for income.

Whether you specialize in career coaching, industry-specific consultations, or entrepreneurial advice, becoming a freelance advisor allows you to leverage your expertise on your terms.

2) Event Speaker

If you possess excellent communication skills and a knack for public speaking, becoming a keynote speaker can be both fulfilling and lucrative. 

Even after the pandemic, virtual events and webinars are still increasingly popular. These gigs create a demand for engaging speakers who can captivate an audience and share their broad expertise. Being a keynote speaker also offers you a chance to establish yourself as an authority in your field.

3) Survey Respondents

Participating in surveys and focus group discussions might not seem like a traditional side hustle, but in the evolving landscape of market research, it can be a simple and effective way to earn extra income.

Companies are constantly seeking feedback on products, services, and trends. They are also on the lookout for professional opinions on various topics.

These opportunities not only offer an additional income source but also enable you to contribute to shaping industry trends and consumer preferences.

4) Online Courses and Coaching

Professionals have valuable skills and knowledge that others may be willing to pay for. Therefore, providing online courses can be a perfect side hustle for many Indonesian full-time workers who want to leverage their professional expertise.

A big portion of the Indonesian population now also has access to online platforms. It makes it easier for professionals to connect with their target audience and deliver content more efficiently. 

Once an online course is created, you can also generate passive income over time as people continue to enroll and watch your content online.

5) Affiliate Marketing

Professionals with digital marketing, content creation, or social media management skills can easily tap into their expertise and grow an affiliate marketing business.

Starting an affiliate marketing business requires minimal upfront investment. In addition, this side hustle can integrate easily into your busy schedule as a full-timer. The ability to connect with a diverse, international audience through online platforms also allows you to capitalize on a broad range of products and services. 

Moreover, similar to online courses, you can continue earning commissions through affiliate marketing without constant hands-on involvement.

Join – Your Gateway to Side Hustle Success

In conclusion, having a side hustle can be a game-changer for office workers in Indonesia. In fact, if you want to become a freelance advisor or keynote speaker, you can easily start your journey here. understands the unique skills and experiences each professional brings to the table. We respect your need for flexibility and professional growth. With a diverse user base, we can also provide you with exposure to a global audience.

Interested in sharing your insights with Join us today and unlock the doors to your side hustle success.

Business 3 months ago • 5 min read

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