On Wednesday (26/07/2023), Growpreneur by BRI's Industry Insight session featured Mohamad Rezal Comando, Askpert.id's Expert speaker and e-commerce category management specialist. 

Through the virtual discussion attended by Growpreneur Craft finalists, Rezal shared invaluable insights into the latest consumer behavior trends in e-commerce and unveiled strategies to propel the growth of Indonesia's craft SMEs even further.

His expertise shed light on how new avenues and approaches, especially TikTok Shop and other e-commerce platforms, revolutionize the way craft businesses need to operate in the digital era.

Rezal underlined the massive market of Indonesia's digital landscape, implying that the craft industry has a tremendous potential for growth in the online space.

The substantial growth of Indonesia's craft business is also fueled by its close ties to the fashion sector, where artisans frequently produce statement pieces and one-of-a-kind accessories for both fashion enthusiasts and craft collectors.

Accessories and jewelry, in particular, stand out as a vibrant segment within the craft industry, with its unique blend of traditional techniques and contemporary designs.

Furthermore, Rezal encouraged Growpreneur by BRI finalists to utilize e-commerce content creation space to promote their unique craft offerings more effectively. He also elaborated that visual storytelling and engaging content is crucial in capturing target customers and establishing brand awareness.

The even ended with Growpreneur by BRI finalists taking turns in asking questions. Most were very keen on finding out more about e-commerce's algorithms, especially TikTok Shop, considering its recent increasing popularity amongst users.

After an engaging discussion, the finalists are now inspired and equipped with valuable insights to elevate their craft businesses to new heights.

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