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Unlocking Beauty Industry Opportunities Through Offline Channels

Unlocking Beauty Industry Opportunities Through Offline Channels

In a dynamic session led by Askpert.id's Expert Speaker, Mr. Alan Syahputra, Growpreneur by BRI x Ruang & provided a comprehensive exploration of Indonesia's thriving beauty and wellness industry. 


Leveraging his extensive 8+ years of professional experience in sales and branding, Mr. Alan underscored the substantial opportunities awaiting beauty and wellness MSMEs through combining online and offline distribution channels.


He highlighted the rapid growth of Indonesia's beauty industry, revealing a staggering annual sales increase of over 7%. Moreover, among 10 million MSMEs operating in Indonesia, over a thousand are dedicated to the beauty sector. 


With consumers exhibiting dynamic purchasing habits and a rich array of preferences, this market has emerged as a fertile ground for innovation and business expansion.


Yet, despite a significant portion of these MSMEs already maintaining an online presence, a notable hesitance persists when it comes to offline channel ventures. 


To counter this aversion, Mr. Alan provided invaluable insights on creating demand through robust online marketing strategies, effective branding techniques, and the power of word-of-mouth advertising. 


By employing these strategies, businesses can facilitate a more seamless transition into offline stores, taking advantage of 80% of Indonesian shoppers who still prefer physical stores.


The session reached closures in a vibrant exchange of ideas, as the Growpreneur by BRI finalists shared their concerns regarding brand performance. They also sought guidance on how established beauty brands have successfully garnered audience engagement and nurtured a loyal customer base.


Do you aspire to stay ahead of industry trends and navigate the complexities of the entrepreneurial landscape? Or want to branch out your current business to Indonesia but unsure where to start? Look no further! 


Askpert.id is your gateway to Indonesia's local professionals and industry experts who specialize in helping you navigate Indonesia's dynamic business landscape.


Learn more about it here.

Business 9 months ago • 2 min read

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