Category: Business

  • The Power of Focus Group Discussions for Your Market Research

    The Power of Focus Group Discussions for Your Market Research

    As the largest economy in Southeast Asia and home to over 300 distinct ethnic groups, winning the market in Indonesia proves to be challenging.  Established companies, such as Indofood, Cimory, and Unilever, have to invest a lot in market research before they can gain a competitive edge and finally grasp Indonesia’ varied customer base. Therefore, before entering the…

  • Unlocking Beauty Industry Opportunities Through Offline Channels

    Unlocking Beauty Industry Opportunities Through Offline Channels

    In a dynamic session led by Askpert.id’s Expert Speaker, Mr. Alan Syahputra, Growpreneur by BRI x Ruang & provided a comprehensive exploration of Indonesia’s thriving beauty and wellness industry.  Leveraging his extensive 8+ years of professional experience in sales and branding, Mr. Alan underscored the substantial opportunities awaiting beauty and wellness MSMEs through combining online and offline distribution…

  • Tourism in Indonesia: What Exactly Do Visitors Look for?

    Tourism in Indonesia: What Exactly Do Visitors Look for?

    Tourism in Indonesia, enriched by the nation’s sprawling archipelago of 17,000 islands, provides worldwide tourists with an array of captivating experiences. Beyond its natural tourist attractions and rich cultural heritages, lie promising investment prospects. Nonetheless, to thrive in the tourism sector, understanding visitor preferences is key. In this article, we delve deeper into the intricacies…

  • What Does High-Speed Railway Bring to Indonesia’s Local Economies?

    What Does High-Speed Railway Bring to Indonesia’s Local Economies?

    On Monday (2/10/2023), the Indonesian government proudly unveiled Southeast Asia’s first high-speed railway, a pivotal undertaking within the region’s mass transportation transformation. Despite reservations arising from its delayed timeline, burgeoning costs, and uncertain economic benefits, President Joko Widodo has underscored the invaluable knowledge and skill transfer acquired by local laborers and train operators during the railway’s construction.…

  • Competitor Analysis Questions to Ask as Business Owners

    Competitor Analysis Questions to Ask as Business Owners

    Competitor analysis is a must-do strategy for many business owners. Without it, you can’t compete in the dynamic business landscape. By examining your competitor’s strengths and weaknesses, you can make informed decisions to enhance overall business strategies.  This article will delve into the importance of Competitor Analysis, the crucial questions to ask, and how various…

  • Online Side Hustle: A Game-Changing Venture for Indonesian Office Workers

    Online Side Hustle: A Game-Changing Venture for Indonesian Office Workers

    Side hustles are on the rise among Indonesian office workers. A 2022 survey by the Research and Development Agency of the Ministry of Transportation revealed that 18% of online drivers hold permanent jobs, including 32-40% employed in the public or private sector.  The survey underscores Indonesian full-time workers’ significant interest in side hustles, driven by diverse motivations, such…

  • Indonesia’s Manufacturing Industry: The Crucible of Transformation

    Indonesia’s Manufacturing Industry: The Crucible of Transformation

    Like any dynamic industry, Indonesia’s manufacturing sector is not without challenges. However, it’s precisely these challenges that serve as catalysts for innovation, growth, and the pursuit of excellence.  In this article, we will delve deeper into the multifaceted hurdles faced by Indonesia’s manufacturing industry. We will also explore the transformative strategies that can turn these…